One question I often get from my clients is whether to invest in a professional blowdryer or not. My answer is always, yes! And I send them to go buy a Parlux. I have only had to replace mine once in an almost decade career and I use them all day long on a daily basis. Super during machines. Parlux has different types too, I prefer the 'compact' and 'light' model. The main qualities you benefit from when you invest in a Pro dryer is way more heat, way more power and a quality nozzle to concentrate that power straight onto the hair where you want it.