Kate Hudson is my go to example when educating the clients requesting or considering body waves. BTW- I have extensive training in giving body waves and use a solution that is gentle, non-damaging and soft! Times have changed in regards to perming they are wonderful life-changers. Anyways- about Kate! Kate has natural curls yet always styles them a bit to show them where to move. A common misconception is that a body wave will give you Victoria's Secret runway hair. False! A body wave will however replace your fine, permanently straight hair and will give you a beautiful BASE to HOLD the shapes you put into it all day long. You can also easily use your imagination to picture Kate Hudson's hair when she wakes up or air dries it though. The weight of her hair would make the waves really loose at her root and fuller on the ends, which is definitely replicated with a permanent body wave.